Sales is a critical part of your marketing mix, and the goal has always been to grow your fledgling sales pilot into a fully optimized arm of your business. Things look like they’re going well, and you’re anxious to take your sales growth to the next level. But, where do you begin? What are the steps to successfully grow your sales operation, and how do you know if and when it’s even the right time to scale? Check out Cydcor’s […]
Everything old is new again – at least when it comes to marketing strategy. While you might think of door-to-door sales as a thing of the past, it’s actually a highly effective method for acquiring new customers in today’s modern climate. Many thriving corporations are seeing the benefits of adding door-to-door selling to their marketing mix, and here’s why: Advertisements are easily tuned out. Commercials are everywhere these days. From billboards and TV commercials, to social media and mobile advertising, […]
As a sales leader, motivation is your secret weapon to igniting your team’s passion and performance. Motivated sales teams are energized and engaged at work. They deliver results and take on challenges because they want to, not because they have to. Great leaders understand the power of motivation to spark enthusiasm, drive, and bold action within their teams, not just meet deadlines and targets. Being an effective leader means tapping into the internal motivators that inspire — and keep inspiring […]
The holiday season is a perfect time to reflect on what really matters and strengthen bonds with not only family and friends, but also the people with whom you work closely every day. In the spirit of people helping people, why not celebrate the season by giving back to your community and building camaraderie on your team? Forgoing the office holiday party or secret Santa gift exchange to spend the time helping others instead, is a great way to bring […]
Having a well-chosen, fully trained, sales team with the right attitude is essential if your organization is trying to increase sales. The sales team is the last line of defense. After all the investment your company has made toward developing, testing, and perfecting the product, branding, and promotional campaigns, it is the sales team who will ultimately make or break efforts to increase sales because they are the ones who will have direct contact with the customers. At Cydcor, a […]
How do you engage employees in learning? Cydcor’s Director of Learning and Development, Kelli MacIver recently sat down with TD Magazine to weigh in on the topic of employee engagement in corporate training. She and her team recently set out to discover ways to drive team members back to online training programs without making trainings mandatory. What they discovered was that through gamification, adding competitive elements to training and development programs, learning could be refashioned into a sport-like challenge employees […]
In our increasingly digital world, door-to-door residential sales continue to thrive. Why? Because door-to-door sales is highly effective, generates higher value sales, boosts brand loyalty, and provides excellent customer experiences. The reason, you’ll discover, is simple. At the core of door-to-door sales is people connecting with people. Face-to-face communication, though more and more rare, remains the most effective means of connecting with a consumer base. It is the most reliable way to establish trust, assist in decision-making, and forge new […]
A face-to-face sales force is the secret weapon of many thriving corporations. There are many benefits of direct sales, and with the right team interacting with their business-class customers, Fortune 500 companies are able to drive revenue and increase market share exponentially. Let’s take a look at the advantages of direct selling and 5 reasons why in-person B2B sales is so effective. Time is money Let’s face it, businesspeople are busy! With packed schedules and to-do lists a mile long, […]
People buy from people. It’s that simple. While, certainly, a great product or service can sell itself, when it comes to maximizing revenue potential, there is nothing like a charismatic and professional retail sales team to get the job done. Choosing the right retail sales solution can be challenging. If your company is considering supplementing its marketing initiatives by reaching out to customers in the retail space, this guide is for you. Here are 5 questions to consider before deciding […]
As businesses develop their strategies for growth, more and more management teams are recognizing that outsourced sales and marketing can be their secret weapon to achieve their company’s revenue goals. Outsourcing marketing activities can provide significant benefits including fewer costs, faster growth, and greater efficiency. By enlisting the help of a sales and marketing company like Cydcor, businesses can edge out their competitors and achieve their sales goals while focusing their internal resources on key projects to drive business forward. […]