Category: Book Reviews

All customers are unique with different interests, priorities, and points of view. To engage customers and build rapport effectively, you must understand and appeal to what’s most important to them and adjust your sales approach accordingly.All customers are unique with different interests, priorities, and points of view. To engage customers and build rapport effectively, you must understand and appeal to what’s most important to them and adjust your sales approach accordingly.CLICK TO TWEET Here are the best sales approaches for three types […]

When global crises arise, it is the most nimble and flexible businesses that are best positioned to weather the storm. Maximizing results for your business involves using innovative and adaptable marketing strategies to drive the results you’d like to see. While Cydcor is best-known for high success rates in face-to-face sales, our omnichannel strategy and capabilities allow us to generate additional success for our clients to ensure incremental sales, market share growth, and territory penetration, reaching customers wherever they are […]

As you map out your future and determine the actions that will lead you to your goals, you may wonder how much of it is really up to you. How much control do you really have when it comes to setting and achieving goals? Afterall, there are things in life that just come down to luck, aren’t there? To those who are wondering if they should leave it up to fate to decide their future, remember this: fortune favors the […]

When the road gets bumpy, don’t retreat. Remember that every challenge is an opportunity to learn, grow, and improve. While never easy, facing and embracing adversity can lead to success, making us stronger, and better equipped for anything and everything that lies ahead. ‘Tis a lesson you should heed, Try, try again; If at first you don’t succeed, Try, try again; Then your courage should appear, For if you will persevere, You can conquer, never fear; Try, Try again. Remember […]

In these challenging times, it’s critical for leaders to understand how to give their sales team members the morale boost they’ll need to navigate uncharted waters and succeed in the face of uncertainty. Salespeople already understand that hearing “no” more than “yes” is an unavoidable part of the sales process that can be hard to face, day after day. It takes grit and a thick skin to pick yourself up, dust yourself off, and keep moving forward with purpose. This constant pressure to bring your […]

Being an entrepreneur takes passion, persistence and perseverance to weather the highs and lows of starting and growing a successful business. The journey can grueling but rewarding if you have the will and stamina to go the distance. When you feel like you’ve hit a wall, dig deep to stay motivated and keep putting one foot in front of the other until you reach your goal. Need a mental boost? Whether you’re a seasoned pro or an aspiring business owner, check out these inspirational quotes for […]

Cydcor is taking steps to reduce its impact on the environment. In keeping with one of Cydcor’s core values “to do what’s right, not what’s easy”, the company has made a commitment to adopting greener practices to reduce the amount of daily waste its team members produce. Team members gave up individual desk trash cans, turning instead to new centralized receptacles with sorted options for paper, plastics and aluminum, composting, and traditional waste.  The new receptacles help team members be […]

Why do some people achieve massive career success, while others remain stagnant or struggle to hold down a job? The answer is simple: mindset. The most successful people are those who have the mental fortitude and self-awareness to do whatever it takes to achieve success. They define success not just by how much they earn or what title they hold, but by how much they have learned, grown, and accomplished. Unsuccessful people, however, do the opposite. Let’s take a look […]

Building customer engagement and rapport is a cornerstone of success in sales. Customers are looking to have genuine, authentic, and relatable encounters with professional sales representatives who demonstrate that they have their interests at heart—not just the sale. For those looking to build rapport and create winning customer engagement strategies, there isn’t one definitive solution. That said, by implementing these five customer engagement strategies, customers will have a much stronger, positive, and lasting memory of you after you walk out […]